In 2001, I was a single mom, figuring things out one day at a time—and one of my very first side hustles was selling on eBay. I listed kids’ clothes, thrift store, and Pottery Barn outlet finds. I was scrappy. I was resourceful. I was determined to make life work. My side hustle allowed us to eat ou...

Planning Guide for a Successful Mother’s Day Event at Your Spa or Massage Therapy Business

If you’re ready to plan a fun, fresh, and effective event at your spa, massage practice, or wellness business—but you’re not sure where to start—you’re in the right place. This post is based on one of my favo...

I was in a small town with a highly seasonal economy when I owned my first storefront massage therapy business. Most of my clients would return to their homes in Florida for part of the year, which created financial challenges. One day, I was sitting on my massage table, overwhelmed and in tears, wo...

10 Ways to Advertise and Promote Your Massage Business for Free (or on a Shoestring Budget)

As a massage therapist, you know how valuable your services are, but getting the word out without spending money you don't have can be a challenge. Whether you're just starting out or looking to boost your c...

How to Use Local Marketing and SEO to Get More Massage Clients

Local clients in your area search for massage every day. Are they finding you? That depends on various factors, and your website's local SEO is a big one!

Local SEO for massage therapists is essential for massage therapists because mos...

As I launch my new massage house call business, I am documenting the process here. If you're interested in starting a massage business, follow along as I share my journey step by step. Whether you're thinking about starting your own massage business or are already in the industry, I hope you can lea...

How to Identify Your Ideal Client and Use It to Grow Your Business

One of the biggest mistakes massage and spa professionals make when marketing their services is trying to attract everyone. While it may seem logical to cast a wide net, this often leads to burnout, inconsistent bookings, and a busi...

I've decided to start a massage therapy business - again. 🥳

For those who don't know me, here's a little background and timeline of my massage career - so far!

I graduated from massage school in 1995 30 years ago this April!

After graduating, I worked at a bed and breakfast, doing many jobs and s...

Why Selling and Promoting Massage Services Feels Hard - and What You Can Do About It!

Most massage therapists have a complicated relationship with selling. We receive mixed messages from our parents, upbringing, and the media throughout life. Even in massage school, there was often a message that s...

5 Ways to Make Your Couples Massage Classes More Profitable

Teaching couples massage classes is a fantastic way to expand your massage business, increase your income, and build lasting relationships with clients. While many therapists focus on filling up their classes, there are additional ways to ...