This morning I was teaching a class on marketing (in the ELEVATE membership *which is now The Mastermind Course Library), as I often do being one of my favorite topics, and I was presenting my premise that there are two ways to market a business (online or offline). 

1. Paid advertising, costs money, may or may not work.
2. Free promotions, costs time, may or may not work. 

There are no guarantees in marketing! How things work or don't work are part of the learning and part of the...

I've used Facebook ads (along with other marketing strategies) for the past 6 years to grow my online business Massage and Spa Success. For this year (2021) I've decided to take a break for financial reasons and to get myself out of my comfort zone with marketing.

I don't think it's a wise business decision to put all your eggs in one basket, especially an expensive one! Check out the first post in this series here 

It's February 22, and I thought I would update you on what I have...

Today I wanted to share with you some things that I have learned over the past seven years about the online course creation industry and online business industry in general.

I think that there is a ton of opportunity online and that anybody who decides to and wants to create more income streams for their business. I also think there's a lot of smoke and mirrors out there. There are big claims and things that I see all the time, like this “million-dollar” claim. I see repeatedly in...

In 2021 I'm focusing on building my businesses and income streams WITHOUT Facebook ads, I'll be blogging and making videos along the way sharing my progress and what I'm learning. Updating titles, descriptions, and links on 57 YouTube videos took a full day, but I'm already seeing an increase in views!

The reason I've decided to stop (or take a one year break) is that :

1. Facebook ads just keep getting more expensive, and since I want to keep my prices very reasonable and help as many people...