This morning I was teaching a class on marketing (in the ELEVATE membership), as I often do being one of my favorite topics, and I was presenting my premise that there are two ways to market a business (online or offline).
1. Paid advertising, costs money, may or may not work.
2. Free promotions, costs time, may or may not work.
There are no guarantees in marketing! How things work or don't work are part of the learning and part of the journey. They are both hard work, paid...