Kajabi is the all-in-one platform that I use to run my business. Some people say that it's too expensive, but I wholeheartedly disagree. Here's why I love Kajabi and think it's the best value out there for creating and managing an online business.
Kajabi really is all in one. I use it for my website, blog, shop, membership & subscriptions, and email marketing.
I had a WordPress site for many years and had to buy new plugins for absolutely everything I wanted to add or do. This involved:
1. Researching all of the plugin options and/or paying my webmaster to and paying someone to test the plugins on a staging site.
2. Keeping all of the plugins updated monthly, renewing subscriptions yearly, and trying to figure out which one was causing an issue when my site had problems.
My monthly fees just for updates, security, and keeping everything running smoothly were $120-$200 per month and around $1,000 per year for various plugins, plus $35 monthly for hosting (I did need a rather expensive hosting service because of the size of my site with all of my member content and media files). I needed a shop plugin, order bump plugin, count down timer plugin, subscription plugin, membership plugin, Mailchimp for WordPress plugin, security plugins, and more!
There is nothing free about WordPress in my experience, and many of the free plugin options are not updated and can leave your site vulnerable to hackers or just break everything. This is not an anti-WordPress blog post, I am just sharing my personal experience as someone with an online business and limited "computering skills".
Because I'm not a WordPress expert and creating pages that look great requires coding and advanced knowledge I needed a VA to help me with sales pages, and even new blog posts. Already these expenses are much more than I pay for Kajabi!
I also paid for Mailchimp at $115 per month and had to manually sort my lists often (paying a VA) because tagging and managing automation was clunky between WordPress and Mailchimp.
Just to have my WordPress site with monthly maintenance and email marketing was running me over $4,500 per year! This doesn't even include any VA Hours.
The reason people can go down this road is that when you are starting out, you have no idea what you might need in the future, and as you grow if you don't have it you'll have to pay for it.
Onward to why I Love Kajabi!
Kajabi has everything I need for less than $2,000 per year! I pay $1908 for 12 months at the Growth Level which includes:
What type of business can you fully run for $50 a week? Not many! I think the best thing about Kajabi is everything that I don't have to worry about. I don't have to worry about, hosting, paying for multiple services each month, security, or any part of my system not working properly (if that happens it's a user error). I don't have to worry about buying, installing, or testing anything.
Like any website builder, you have to learn how to use Kajabi, and it can be frustrating at times, but it's very doable! They have great tutorials and a very helpful Facebook group. Plus is you can just have the attitude that it's fun to try and learn new things you'll be much happier.
There is always something new to learn but basics like creating your pages, blogs, and products can be done in a few days or weeks depending on your level of experience.
I love the fact that although I don't always do everything on my Kajabi site (elevatewithgael.com) I CAN do everything on my site, and honestly, there are many times it feels easier just to do it myself than to explain what I want to an assistant. I also quite enjoy the process of creation and making something myself.
Kajabi has great support, if/when I get stuck or confused their live-chat support patiently helps and gets me back on track.
The email marketing is really good. I can tag, segment, and send emails to the right people with the right offers. In addition, I can create if/then automation. For example, if someone purchases my Goal-Getter Challenge they can receive an invite to my free webinar that leads to my group coaching program. I don't have to continually promote my webinar, it can go out to the right people based on their purchases or free gift opt-ins.
This takes some time to set up but I am excited to see the results of having multiple targeted automations.
Is Kajabi perfect? Nope, but they are awesome and continually making improvements and adding features based on user requests. Their systems work, they are tested, proven, and solid. Kajabi isn't going anywhere and they have the resources and staff to sort out problems quickly when they occur, and I don't have to pay extra or lose any sleep over it. You can't really put a price tag on that kind of peace of mind, especially when your source of income is at stake.